Caroll is a subsidiary

Caroll is a subsidiary Introduction Caroll is a subsidiary of the Vivarte group since 1988. This brand is one of the ready-to-wear sector’s successes, which has been known and appreciated by many women for over 40 years. Caroll is particularly renowned for the quality of its products. With over 350 stores, about 100 of which are abroad Caroll is a brand that is ever growing both in France and internationally. Caroll’s culture is based on a shared brand vision:  § Strong product identity,  § A high degree of adaptability,  § An innovative brand/distributor concept. The company’s niche was knitwear only. The 1970s were boom years! In the 1980s, Caroll began to evolve†¦In 1980, it added a ready-to-wear collection and its first franchise shops in France. In 1984, Caroll opened its first branch shops. Four years later, Caroll International was listed on the stock exchange and the Andrà © group, which was to become Vivarte in 2001, purchased a large share in the company. The 199 0s were revolutionary! In 1994, Caroll International defined a new positioning for itself, creating the â€Å"Caroll Paris† brand and introducing new strategies with a view to becoming a key player in the world of fashion, for a targeted yet sizeable female clientele, well informed and with high standards. In just a few years, Caroll International succeeded in completely changing its image and significantly increased its market share. After having transformed its network in France, Caroll International began to expand in other countries in 1997. Since 2000, Caroll has strengthened its image by taking on a huge challenge: the application of luxury codes to distribution. With a wealth of experience in its sector, the Brand is now particularly appreciated for the quality of its products, its expertise and its style. Part One: Marketing Audit A. Corporate Level 1. The company mission Caroll has its styling bureau in Paris. This bureau detects trends and creates collections it abl e to react quickly and design new products. Caroll missions are to design fashion clothes women, staying at the top of the fashion each seasons. The second mission is to sell this clothes and accessories by franchising new shops all around the world. 2. Company objectives & goals In order to faced with constantly evolving fashion, Caroll has chosen to continuously renew itself and launch new models, new colours throughout the season. The goal is to keep up with the latest looks. Caroll has to answer to the women wants. So, clothes are perfectly cut, the choice materials are an important part of its renewed. Caroll doesn’t offers only clothes fashion, it also sells accessories: scarves, jewellery, belts, bags, shoes, etc. B. Marketing Mix: 4 P’s  § Product: Caroll has a large range of products. All the products are based on three same styles that are based on the â€Å"details finishing† and the â€Å"high quality material† used. The silhouettes are real ly important: o 3 trends o 3 styles o 3 lines All the product’s shapes are well defined and cut in chosen materials, which offers a very elegant to order outfits. Caroll collection:  § Blouses  § Coats  § Dresses  § Jackets  § Pants  § Skirts  § Sweaters

A mother duties Essay Example | Topics and Well Written Essays - 500 words

A mother duties - Essay Example ace in your life an earthquake would not quite be able to describe until the aftershock – being left with different kinds of ruins with which you are the epicenter. Now this is the time when every bride realizes she actually dedicated all her carefully thought of vows to a routine of feeding, cleaning, gardening with every emotional quotient on the side. As opposed to popular belief, being a mother never makes you only a mother. It only makes you the mother of all trades. If before motherhood you have never imagined the possibility of doing something you think is hard work and at the same time doing something fun without depleting the satisfaction or productivity you can get from both, being a mother will now turn you into a Jedi. Mothers never simply rock a chair to put a baby to sleep. They do the rocking in a much more pleasurable way without having to feel guilty. Mothers may have lost their to-die-for bodies and a calendar full of fun activities but they sure still got the female hormones that need a little bit of tingling. Aside from that, motherhood is not a free-Willy cause where you can just trample in the sea all day long. A lot of mothers today, most of which seem to be a Stepford wife personified, are able to help pay the bills in the house and at the same time manage a family despite the many physical and emotional challenges they face in a daily basis – sometimes the hardest of which would be to tame a wistful second child, the husband. However, one thing I am sure of, behind every successful woman is a bag of dirty laundry. Thus, coining mothers who work a â€Å"working mother† is an implication of redundancy. At home, mothers perfectly exemplify that sleep is not a part of human life. Based on observation and experience, mothers could very well be considered the right hand of God. They are the household omnipresent, omniscient, and all-knowing beings who could very well deliver on every demand of each person in the house that makes the job of